Deirdre leads the Insights team for LinkedIn Marketing Solutions in EMEA and works to deliver value to big brand and media agency clients from Linkedin’s unique first party data.

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Prior to joining Linkedin, Deirdre had an established career in marketing working in a diverse range of industries for companies including Virgin Media, Liberty Insurance, Meteor Mobile, AXA and Bank of Ireland.

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Deirdre is an advocate of cross functional teams, agencies and other stakeholders working collaboratively as change agents to deliver customer experience excellence.

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She is currently chair of the CXPA (Customer Experience Professionals Association) Ireland committee working with other volunteers to design, enhance and improve customer experience.