Sarah is an Associate Director in Amárach Research, with a background in Psychology and an interest in digital advertising having completed a H. Dip in marketing and digital advertising. She has also recently completed her QFA designation with the LIA.  Sarah is a dualist researcher working on both quantitative and qualitative projects, mainly in the online research space under her role as head of online research.  She works on a variety of areas from financial to consumer research including improving user experience with a particular focus on website experience.  Outside of work she goes to acting classes to do something a bit different on a Friday night!